Founded in 1906 as "New Balance Arch Support Company" in Boston, Massachusetts, New Balance began as a company that produced insoles to support and correct the arch of the foot. In the 1960s, under the leadership of the then owner, Arthur Hall, the company changed course and started producing sports shoes.

The defining aspect of New Balance shoes was and still is their focus on fit and functionality, with a wide range of width sizes to meet the needs of different foot types. In 1976, New Balance introduced the "Trackster", the world's first running shoe with a molded sole.

Over the years, New Balance has become one of the most respected and iconic brands in the sneaker industry. The company is known for its high-quality materials, craftsmanship and innovative technologies. In addition to athletic footwear, New Balance also offers an extensive collection of lifestyle sneakers and apparel, which have become popular with sneaker enthusiasts and fashion-conscious consumers around the world.